SUKANYA WARIAR
Easy Pay
Rebranding a neo bank
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Project
App Design, Identity design
Tools
Figma, Illustrator,
Photoshop
Synopsis
Neo banks are a digital-only and mobile-first bank. Neobanks in India are still very much in their nascent stage. The biggest challenge for these platforms is gaining customers’ trust. Understandably, most customers find it difficult to trust an unfamiliar entity over banking names they have known for years.
Easy Pay sought a comprehensive brand overhaul, aiming to achieve a distinctive market position and a unique domain. This encompassed a redesign of their brand identity, including nomenclature, undertaken in collaboration with the Identity Brandcom studio.
Target Audience
Small and medium scale business owners from Urban & Rural areas
What?
Easy Pay offers seamless financial services to business owners through technology and innovation in-
Banking & Payment, Lending, Wealth & Insurance, Business assist services like Inventory Management, Invoicing, Taxation, Networking, etc.
Who?
Easy Pay is an embedded financial neobank founded in 2014 with strong conviction of “Organizing the Unorganized” retail. A Financial Ecosystem on one app that can support MSMEs (Micro, small and medium enterprises) at every stage of their growth journey.
Why?
To bring financial inclusion to underserved markets. Helping businesses in the remotest part of India to run smoothly & flourish.
A bank that cares.
A bank that's friendly.
A bank that's approachable.
Brand Naming
Wezo
With You, Always.
Wezo is portmanteau of
We
(Confluence, Partnership)
+
Zo
(Greek for life)
The Concept
Concept of Confluence
- Double Helix structure
The two paths wind around each other and meet at specific junctures or merging points.
TYPEFACE
ICONS
PRIMARY COLORS
GREY SCALE
ACTIVE
INACTIVE
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